I am a seasoned brand designer based in Singapore, with over 14 years of experience in the industry. Throughout my career, I have had the privilege of working with both established brands, such as Fiverr, as well as emerging startups. My expertise lies in understanding marketing strategies, target audiences, points of differentiation, and online branding tactics.
When you choose to work with me, I take the time to truly listen to your brand’s values and essence. I believe that a brand’s visual identity should accurately reflect its core values and resonate with its target audience. By translating your brand’s story into a visual language, I create designs that not only stand out but also leave a lasting impact on your customers.
One of the key services I offer is the development of comprehensive brand style guidelines. Whether you already have a logo that needs refining or are in need of a completely new one, I can help. Once the overall design direction is established, I provide you with a detailed and thorough brand style guideline that serves as a roadmap for your brand’s visual identity.
For clients who do not have a logo yet, the process begins with a detailed questionnaire to understand your brand’s personality and values. I then create logo concepts for you to choose from, and once the final logo is approved, I proceed to develop the comprehensive brand style guideline.
My brand style guidelines come in two versions: a condensed document that covers the basics such as logo alternatives, brand patterns, typography, colors, and basic rules of logo usage, and a more extensive “SUPER” guideline that includes additional elements. The SUPER guideline goes above and beyond to provide you with a complete set of tools and rules to maintain brand consistency across all touchpoints.
By investing in my brand style guideline service, you are not just getting a document – you are getting a strategic tool that will help you build a strong and cohesive brand identity. Let me help you elevate your brand and make a lasting impression on your audience.
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